Beijing Cloth Shoes
BALLY Beijing Jing Lotte Yintai new store openings beginning to cut the ribbon store
Entered in 2010, the international prices of raw materials to make many domestic leather manufacturers of leather it is extremely passive, not quite a business with a single access. Part of the tannery owner said it original leather prices, and a corresponding increase in business costs a lot, but the leather businesses can not raise prices to the downstream products business requirements, so corporate profits stretched. According to my understanding, the end of the international raw leather prices, one important reason is that by the end of just the winter, leather storage time can be extended, and now spring has arrived in Hong Kong and the Asia Pacific Leather Fair period, I believe that many store leather merchants to consider selling in the hands of health skin. For many small and medium domestic leather manufacturers, in the spring and summer turn of the can and more to understand about the international market, it would be fruitful.
Shonenwerd transported from Switzerland to the group since its inception in 1851 the valuable brand footwear for the first time in Chinese history on display.
Swiss brand BALLY Intime Department Store in Beijing, a layer of Lotte's new shop, on at half past four p.m. on April 10, 2010, held a grand opening ribbon cutting ceremony. Activities the scene shows the birthplace of Switzerland Shonenwerd from BALLY a group of transportation to the brand since its inception in 1851 the precious historical footwear and heel. Also very honored to have well-known actress Miss Zhang Jingchu, BALLY Chief Executive Officer of Asia Pacific Mr Gan Billy, Commercial Counsellor / Director of the Swiss Business Hub and Mr Claudio Mazzucchelli Intime Lotte vice president of Beijing, Mr. Cai thrift store for the opening ceremony .
The treasures on display BALLY classic symbol of the brand has a deep history and the spirit of respect for the ultimate technology, its impact has been the essence of the series so far after. Valuable collection of these brands has been preserved in the birthplace of Switzerland BALLY Schnenwerd. Very large database of the entire brand, including the first prototype model footwear, manufacturing tools, photo catalog, advertising posters, counting the number has been as many as 13,000 pieces. This marks BALLY making traditional leather craftsmanship fully reflected in the products, so that each piece are a perfect interpretation of classic fashion.
Intime Lotte Department Store in Beijing, the new BALLY shop floor, with a total area of 200 square meters, is the lifestyle requirements of those who have gathered. Store interior design, to provide customers with elegant and comfortable shopping environment. Store in a warm natural wood color as the keynote, with soft lighting and signs of dark brown background each other well. Oak flooring and gilded leather coupled with brown velvet carpet edges, divided into male and female indoor natural clothing, shoes, handbags, etc. in different regions. To display the background as the dark mirror, covered with suede for display rack and display units very luxury, the perfect presents BALLY requirements for product quality.
A symbol of high quality and elegant style of BALLY brand, from Mr. Carl Franz Bally in Switzerland, founded in 1851. To footwear, accessories and clothing famous BALLY, the perfect blend of elegant design, superb craft skills and high-quality materials, create a relaxed and elegant fashion sense. Today, the Group for the LABELUX all BALLY brand, with more than 155 years of history, has become the oldest global luxury brand, and maintain sales growth year after year.
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quot;Chinese style" footwear market leader in the trend of wind swept through - shoes, brand, China Wind - Footwear Industry
HC shoes network on Jan. 19 hearing in the twenty-first century city of brand shoes, fashion wars, how to gain a place and make it grow, is
Shoe In Marketing Strategy first need to think about. Homogeneity in the products highly competitive market context, in order to become an excellent brand under the tide of the times, and strive to open up new markets, shoe between the fight to the bitter end. Throughout the development of the market in recent years, an "China wind" swept over the market, whether it is
Home Appliances , Clothing or household goods, can be seen everywhere, "Blue and White Porcelain" series, and it is such a popular trend of the market "Chinese Style" by either the birth.
We know that a brand wants to win, they must be different from other brands, to determine the market first, to form the brand's unique competitive edge. Therefore choose the brand positioning of an enterprise, establish distinctive brand, portraying itself with other rival brands to other brands of functions avoid war, while striving to brand image and product strengths more clearly specific, closer to the consumer. So in my opinion, "Chinese style" This new force, or to cast the "play wave" era.
Beijing in the past Olympic Games In order to Xiangyun torch "Lucky Cloud" design elements for the various commodities have gained a collection of souvenirs heat. Elegant patterns of natural clouds is not very conspicuous, have caused many footwear manufacturers to phase, the smart shoe commercial
Ding Zhizhong Grasped with a distinctive Chinese style. The "clouds" as the design elements of various commodities in the Olympic year already highly sought after and favored by consumers to "Lucky Cloud" design elements
Running shoes Even more impressive, "the clouds" and the movement combination, in particular, fit all the people in the Olympic years the Olympic spirit. And integrated view of the overall shape and technology, clouds to meet the love of running shoes is a running sport shoes professional needs of young people. The "Cloud" concept for the design elements of the shoe brand in the sport off the shares of Chinese wind market has still to consumers Mingxinkegu. From this, in the original Chinese culture under the guidance of
Sports & Leisure Brand consumer trends will change as well. Consumer spending over the last benchmark is a single, and we are now in a pluralistic and open era, the pursuit of personality psychology in the hearts lurks the new generation of consumers. So, does the wind have assumed the Chinese footwear enterprises and consumers emotional response functions.
Recently by the Ministry of Culture, Ministry of Commerce, State Administration of Radio, four ministries, the State Press and Publication Administration published a "National Culture 2009-2010
Export Key enterprise directory ", a total of 211 enterprises, 225 projects from the Government's export support, to include export-oriented shoe industry, institutions, and many other. And this will become a "Chinese characteristics" to the world the key to getting the government to encourage and support cultural enterprises to participate in international competition, expand the export of cultural products and services to enhance the international influence of Chinese culture, is bound to "China wind" blew in the international culture to the market. Therefore, we export more to go this shoe "road with Chinese characteristics" in order to export Chinese culture heritage, from the same origin to the same culture of different nationalities, different cultures and then to progressive cultural transmission model, thereby enhancing their own culture content, beginning with the homogeneous distance. As we all know, the international diversity of the population structure determines the diversity of the consumer goods market, consumers tend to use both the traditional commodities of the nation, but also the goods of other nations has a strong curiosity and freshness. Therefore, the mass consumer market abroad range of products highly accepted and rarely reject, and therefore have a "Chinese style" shoes, and not because of national customs and other issues to be shut out of international markets, on the contrary, even popular. In my view, upgrade products, joined the Chinese elements, or export-oriented shoe expand the international market a medication.
Indeed, both domestic and international markets, along with the "Chinese style" further market-oriented trend of development, at present, the markets are moving in this fashion serves as contrast ablaze and design combined with the direction of development, " Chinese Style "fad effect, the entire market presents a new atmosphere in the face of new opportunities, the whole atmosphere will promote the shoe industry to play a greater role in the exchange, therefore, this" Chinese style "or to Yuecuoyueyong in the market, and go further. Let us wait and see!
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